Introducing the first customized hair care collection for Blondes, Brunettes and Redheads. With years of salon expertise, John Frieda® has created exclusive formulas — customized for your hair shade — that deliver amazing results.

Choose the shade that's best for you:

Blondes, refresh your glistening blonde highlights with Sheer Blonde®. Developed exclusively for blonde hair, the Sheer Blonde collection of shampoos, conditioners and stylers refreshes and perfects your brightest blonde. Available in two shades — Platinum to Champagne and Honey to Caramel.
Brunettes, reveal your multi-dimensional brunette shine with Brilliant Brunette®. Developed exclusively for brown hair, the Brilliant Brunette collection of shampoos, conditioners and stylers exposes and illuminates your best brunette. Available in two shades — Chestnut to Espresso and Amber to Maple.
Redheads, protect your vibrant red tones with Radiant Red®. Developed exclusively for redheads, Radiant Red shampoos and conditioners prevent fading, and preserve and protect your vibrant red. 

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